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“Individuals do best if they understand that health is vitality and energy, not just the absence of disease, and that they are their own self-leaders in charge of improving or maintaining their own health status and influencing the health status of their families.” Dee Edington – Zero Trends: Health as a Serious Economic Strategy.


Wellness and health coaches are increasingly being seen as a key component of company wellness programs.  The trend toward individualization of welln ess has been building over the last ten to fifteen years and is stronger than ever.  The paradigm shift towards a coach-centric programming approach continues to grow.  Now, in a landmark book, (Zero Trends: Health as a Serious Economic Strategy, 2010) Dee Edington, wellness pioneer researcher and director of the University of Michigan Health Research Center, lays out for us the evidence-based best way to allocate a company’s wellness resources and indentifies wellness and health coaching as one of three essential components.

Health & Wellness Coaching As Essential

In the health promotion field, the room goes silent and everyone is all-ears when Dee Edington speaks.  If Edington is not the “Father” of the HRA (Health Risk Appraisal), his work over the last thirty years has certainly told us more about these instruments and how to milk every last bit of value out of them than anyone else.

“The health risk appraisal (HRA) system is core technology to integrate health into the culture of a company.” (Edington, 2010)  He sees these systems requiring three essential components: 1) the HRA questionnaire and profile itself, 2) biometric screening and 3) health coaching.  He sees coaches being of value whether the client is identified as low or high risk, or dealing with a chronic illness.  The real value of an HRA is only realized when there is a good method of helping the person understand it’s meaning and implications for their health.  This is where an individual coaching session, or better yet, series of sessions excels.

Keeping Healthy People Healthy


Health and wellness coaching is often provided to employees as a benefit and is delivered by one of a number of different providers.  The coaching may be a service of: a disease management and/or wellness coaching company that is a part of the employee’s health insurance; a contracted wellness coaching company; a contracted independent wellness coach; or employees of the company’s wellness program that have been specifically trained as wellness coaches.  Whenever benefits are provided the immediate concern is cost.  How much wellness coaching, and who gets to see the wellness coach?

It is tempting to look at the 20% of the employee population who are at high risk and consume 80% of the healthcare costs and target them for our wellness coaching efforts exclusively.  These “high risk” individuals appear very visible to the wellness programmer’s eye.  Many of the high risk group often already have some sort of “lifestyle disease” (as the World Health Organization calls them) or chronic illness, and they often use more sick days, and drive up the cost of healthcare, especially for a self-insured company. However, this is exactly the time to look at Edington’s evidence.


The problem, Edington says, is migration. Our three neat categories of low, medium and high-risk individuals are not static.  People “migrate” from one category to another and they tend to migrate in mostly one direction, from low to higher, and healthcare costs migrate right with them.  “Therefore, when a program focuses solely on high-risk individuals—and we certainly need to pay attention to those folks—it can only be successful to a certain extent. While a practitioner is focusing solely on his or her high-risk population, they’re missing all of the individuals who move from low or medium-risk to high-risk. In the end, they have more people who became high-risk than people who reduced their risk.” (Edington 2004).  So we end up with more high-risk people despite our attention to those in the high risk group to start with.  Sounds a lot like the Parable of the Waterfall (Why don’t we go upstream and see why these folks are falling in?”) doesn’t it? Edington likes to say that while the 20/80 “rule” is true enough, it is extremely flawed as a health management strategy.   Bottom line: make coaching available to all.  Keep the healthy people healthy.


“Everyone can use a coach!”

Dee Edington – Zero Trends: Health as a Serious Economic Strategy. P. 132.


We are passionate about providing the highest level of wellness coach training delivered with integrity in a high touch manner that honors each persons uniqueness. we are excited about growing the craft of Wellness Coaching and supporting its uses in Wellness & Lifestyle Medicine.


We are committed to creating and supporting a community of wellness & health coaches and all the people interested in health and wellbeing and encouraging their professional and personal development.


We persevere to bring coaches and organizations together to affect positive health outcomes, positive healthcare change, and to support positive lifestyle change at all levels. We are dedicated to actively creating Allies For A Healthy World!

Helping You Succeed as a Certified Health Coach !

The Real Balance Wellness Mapping 360º™ ”Wellness & Health” Coach Certification program is one of the top-rated health and wellness coach certification programs, offering the best value and greatest support for students and graduates seeking to become health coach professionals.

 During training, you’ll receive an unparalleled, interactive learning experience. Training sessions are led by highly qualified instructors who provide ongoing feedback and support. Our approach is very personal.

After receiving your certification, our team will continue to provide unlimited support, access to our private Coach Center and Distance Learning membership site. We provide the latest lifestyle and health topics and more. You become part of our learning community - Allies For A Healthy World!

The demand for certified health coach professionals has never been greater.

As a Certified Wellness & Health Coach, you’ll play a key role in helping clients develop healthier lifestyles, enriching their lives with encouragement, expertise, and support. Our health coach certification courses provide tools and resources to make it easy to implement the Wellness Mapping 360°™ method of wellness & health coaching. You will learn a holistic approach that is very practical to implement. 


In this area you will find  a listing of all our class offerings!


Become a member and gain access to valuable education, connection, research, and our "Find a Coach" network. 


We all need to keep on top of the ever growing and ever changing world of health coaching. The research continues to add up and we will do our best to keep you in the know.

For Information or to Register 866-568-4702

  Free Webinar
      Join Dr. Michael Arloski and deepen your skills!

      Topic:  "Two Years Later: How One Coaching Session Led to a Successful Weight Loss Journey"

Join Jennifer Bleck in a discussion on Impactful Coaching: How One Session Can Change Everything.


Jennifer Bleck is a National Board Certified Health and Wellness Coach, Associate Professor, and Real Balance faculty. Jennifer teaches Health & Wellness Coaching courses to students at the University of South Florida. She specializes in program evaluation and conducts research on coaching through her role as the Co-Director of the College for Applied Lifestyle Medicine. After completing a demo foundation coaching session with Dr. Arloski in May 2022, she began a weight loss journey, during which she lost 130 pounds to date. This webinar will discuss the impact of coaching on her journey.


After registering, you will receive a confirmation email containing information about joining the webinar.  The webinar will be recorded.  Afterwards those registered will receive a link to the recording.  1 day after the webinar you will be emailed a short summary / evaluation to complete to gain CE's. Once submitted you will be emailed a Certificate of Attendance. If you are interested in 1 hr. of NBHWC CE’s you may petition.

      Friday, July 26, 2024     12:00pm - 1:00pm Eastern time


1 day after the webinar you will be emailed a link to an evaluation to complete to gain CE's. Once submitted you will be emailed a Certificate of Attendance.CEU's Are no longer provided directly for the NBHWC.

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      Dr. Michael

Effectively Coaching People with Health Challenges

In this self-paced, 5-module (6 hour) class participants will learn about specific lifestyle-related health challenges, the lifestyle changes needed and how to support a person as they make lifestyle changes needed to be healthy and well. In particular the course covers coaching people to live well with Heart Issues, Diabetes and Pre-Diabetes, Hypertension & Stroke and Asthma & COPD.

Register Here!!


Short Continuing Education and Professional Development Webinars

Learn from the Masters and gain CEU's in a self-paced manner. Grow as a Welness Professional and Coach!

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Resilience To Thriving Coach


5/16, 5/23, 5/30, 6/6, 6/13, 6/27 2024 - (6 Thursdays) 7:00 - 8:30 Eastern time and 7pm - 9pm ET on 6/27/2024

Course Purpose

This certificate training is for those professionals within either a human resource, wellness, health, or coaching related profession to learn about and acquire skills and tools for assisting individuals and organizations to enhance their resilience and thriving capacity.

Research from participants who completed this course has shown significant pre-to-post increases in several coaching competencies. This includes being more present for clients, the ability to develop plans for thriving, and how to work with one’s own resilience story in the context of coaching.

Read More Here!

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