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michaelstaircase3What is the promise of wellness and health coaching?
What do wellness and health coaches have to achieve to get the title?
What does the consumer get?

    Imagine a public that has a clear idea of the answers to all three of these questions.  Imagine a public that is familiar enough with wellness and health coaching to know what it is and whether they (personally) want it right now.  Imagine a public familiar enough with what wellness and health coaching can do that they can recommend it to friends, ask for it from their healthcare provider, and even expect it when, for example, their diabetes education or cardiac rehabilitation is finished.

    As I flew to Orlando to be a keynote panelist at the Health Coaching Executive Forum I found an article in the Southwest Airlines on board magazine entitled “Rebrand Nurses”.  The author, Jay istock_000005107511xsmallHeinrichs, put forth the problem of how what we call a “nurse” can be anyone from a person with a two-year degree to someone with their doctorate in nursing.  Most men don’t even consider becoming nurses because of how “nurses” are viewed.  Highly qualified nurses are fast filling vital roles in the healthcare world and yet we have no way to distinguish them by title.  I found this interesting article also relevant to wellness coaching field. We have all sorts of people with highly diverse backgrounds and training calling themselves and being called “wellness coaches” or “health coaches”.  Some have completed training from ICF accredited training programs and have added specific training in wellness coaching to their preparation (such as that offered through Real Balance Global Wellness Services).  Others have listened to a CD and read a book, or simply been told by their supervisor that they are no longer only a nurse, health educator or dietician, they have been magically transformed into a “wellness coach”!

    So I wondered how the author would pursue this problem?

    His route was a bit surprising. Right away he went to one of the world’s biggest branding agencies, Landor Associates.  Hayes Roth, Landor’s chief marketing officer worked with Heinrichs, and immediately remarked that “Naming is one of the toughest things that firms like ours do, and everybody thinks they can.”

    Like the nurses, our profession of wellness and health coaching suffers from lack of clarity about who we really are, what we do and how one becomes a wellness coach.  Roth said his crew would conduct extensive interviews and would ask what we need to be asking ourselves about wellness coaches:


    Imagine medical practices seeing enough patient improvement through medical compliance and lifestyle improvement adherence that they find it cost-effective to hire a wellness coach.  Imagine an insurance payment system that sees the benefits of prevention and the improved course of illnesses that successful lifestyle improvement brings and therefore pays for wellness coaching.

    To bring those images into reality we need to be able to answer our branding expert’s three questions, and do it soon! We are curious how you would answer these three questions?

    What is the promise of wellness and health coaching?
    What do wellness and health coaches have to achieve to get the title?
    What does the consumer get?


    We are passionate about providing the highest level of wellness coach training delivered with integrity in a high touch manner that honors each persons uniqueness. we are excited about growing the craft of Wellness Coaching and supporting its uses in Wellness & Lifestyle Medicine.


    We are committed to creating and supporting a community of wellness & health coaches and all the people interested in health and wellbeing and encouraging their professional and personal development.


    We persevere to bring coaches and organizations together to affect positive health outcomes, positive healthcare change, and to support positive lifestyle change at all levels. We are dedicated to actively creating Allies For A Healthy World!

    Helping You Succeed as a Certified Health Coach !

    The Real Balance Wellness Mapping 360º™ ”Wellness & Health” Coach Certification program is one of the top-rated health and wellness coach certification programs, offering the best value and greatest support for students and graduates seeking to become health coach professionals.

     During training, you’ll receive an unparalleled, interactive learning experience. Training sessions are led by highly qualified instructors who provide ongoing feedback and support. Our approach is very personal.

    After receiving your certification, our team will continue to provide unlimited support, access to our private Coach Center and Distance Learning membership site. We provide the latest lifestyle and health topics and more. You become part of our learning community - Allies For A Healthy World!

    The demand for certified health coach professionals has never been greater.

    As a Certified Wellness & Health Coach, you’ll play a key role in helping clients develop healthier lifestyles, enriching their lives with encouragement, expertise, and support. Our health coach certification courses provide tools and resources to make it easy to implement the Wellness Mapping 360°™ method of wellness & health coaching. You will learn a holistic approach that is very practical to implement. 


    In this area you will find  a listing of all our class offerings!


    Become a member and gain access to valuable education, connection, research, and our "Find a Coach" network. 


    We all need to keep on top of the ever growing and ever changing world of health coaching. The research continues to add up and we will do our best to keep you in the know.

    For Information or to Register 866-568-4702

      Free Webinar
          Join Dr. Michael Arloski and deepen your skills!

          Topic:  "Two Years Later: How One Coaching Session Led to a Successful Weight Loss Journey"

    Join Jennifer Bleck in a discussion on Impactful Coaching: How One Session Can Change Everything.


    Jennifer Bleck is a National Board Certified Health and Wellness Coach, Associate Professor, and Real Balance faculty. Jennifer teaches Health & Wellness Coaching courses to students at the University of South Florida. She specializes in program evaluation and conducts research on coaching through her role as the Co-Director of the College for Applied Lifestyle Medicine. After completing a demo foundation coaching session with Dr. Arloski in May 2022, she began a weight loss journey, during which she lost 130 pounds to date. This webinar will discuss the impact of coaching on her journey.


    After registering, you will receive a confirmation email containing information about joining the webinar.  The webinar will be recorded.  Afterwards those registered will receive a link to the recording.  1 day after the webinar you will be emailed a short summary / evaluation to complete to gain CE's. Once submitted you will be emailed a Certificate of Attendance. If you are interested in 1 hr. of NBHWC CE’s you may petition.

          Friday, July 26, 2024     12:00pm - 1:00pm Eastern time


    1 day after the webinar you will be emailed a link to an evaluation to complete to gain CE's. Once submitted you will be emailed a Certificate of Attendance.CEU's Are no longer provided directly for the NBHWC.

          Keep on Learning!

          Dr. Michael

    Effectively Coaching People with Health Challenges

    In this self-paced, 5-module (6 hour) class participants will learn about specific lifestyle-related health challenges, the lifestyle changes needed and how to support a person as they make lifestyle changes needed to be healthy and well. In particular the course covers coaching people to live well with Heart Issues, Diabetes and Pre-Diabetes, Hypertension & Stroke and Asthma & COPD.

    Register Here!!


    Short Continuing Education and Professional Development Webinars

    Learn from the Masters and gain CEU's in a self-paced manner. Grow as a Welness Professional and Coach!

    Keep on Learning!

    Resilience To Thriving Coach


    5/16, 5/23, 5/30, 6/6, 6/13, 6/27 2024 - (6 Thursdays) 7:00 - 8:30 Eastern time and 7pm - 9pm ET on 6/27/2024

    Course Purpose

    This certificate training is for those professionals within either a human resource, wellness, health, or coaching related profession to learn about and acquire skills and tools for assisting individuals and organizations to enhance their resilience and thriving capacity.

    Research from participants who completed this course has shown significant pre-to-post increases in several coaching competencies. This includes being more present for clients, the ability to develop plans for thriving, and how to work with one’s own resilience story in the context of coaching.

    Read More Here!

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